Influencer Marketing: Beyond The Hype China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China have enabled business models that are yet to be explored in other countries. However, global
If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the metro. This barely scratches the surface
With 2020 rapidly drawing to a close, brands and marketers should be looking ahead to 2021 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. 1. Influencer marketing will be more popular—and more effective
Live commerce, the fusion of shopping and live streaming, is transforming the retail industry. It's no secret that live commerce is hot right now. Actress Li Xiang's recent Weibo sale success story is one case in point: Li recently used her own air conditioner to help Suning sell 30,000 air
In last week’s post we discussed tips and tricks for branded live streams from a macro level. Today we want to go micro and look at specific features to look for when choosing a China live streaming KOL. We’ll also go over tactics the KOL can use during the live
Between August 17 and September 17 this year, nearly 35 million people watched live streaming on the China ecommerce platform Taobao. Whether it’s on Taobao or one of the many other China ecommerce and social media platforms, live streaming is the hottest way to sell to Chinese consumers. Live streaming is China's QVC and