KOL Marketing

/KOL Marketing

How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips

By | 2019-02-20T15:01:58+00:00 February 16th, 2019|Influencer Marketing, KOL Marketing, Xiaohongshu|

Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu

Can Brands Get Loyalty from KOLs?

By | 2018-07-11T10:14:34+00:00 July 5th, 2018|KOL Marketing, Marketing Strategy|

Online influencers have a billion-dollar industry behind them, but it wasn’t always this way. Now brands are asking if they can lock-down high-performing KOLs just for themselves. However, many brands forget that KOLs want to be treated like people, not commodities. The following article was originally published in theINSIDER 500 KOL Catalog.