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How do fashion brands promote themselves using big data analysis? Case studies and promotional tactics to help you win the KOL marketing game

By |December 21st, 2020|Categories: LUXURY|

Cross-border co-branding, fashion shows, pop-up stores, event sponsorship, fan events ... it’s safe to say KOL marketing is both complicated and exhausting for fashion brands. And the truth is that figuring out how to make fashion brands stand out in the eyes of consumers and persuading fans of a KOL to become fans of the brand is a challenging task.

How can parenting brands leverage KOL in China?

By |December 14th, 2020|Categories: Influencer Marketing, Marketing Strategy|

Growth in e-commerce for parenting brands has slowed significantly in recent years. A 2019 report on the market for parenting and baby products showed just 8.6 percent year-on-year growth for 2019, which was half the figure for the previous year. Those disappointing results were just the latest in a downward trend that has seen growth in the sector stall since

China 2021 KOL Marketing Event Calendar

By |December 7th, 2020|Categories: E-commerce, KOL Marketing|

The new year is coming rapidly into view, and for marketers, there’s no time to pause to reflect on the canceled events, improvisations, and pivots to digital that defined this year, dominated as it has been by the COVID-19 pandemic. One of the biggest takeaways from the pandemic has been the need for brands to build their capacity for flexibility,

Double 11 2020: What Brands and Marketers Need to Know

By |November 30th, 2020|Categories: E-commerce, KOL Marketing, Weitao, Xiaohongshu|

Alibaba’s Double 11 2020 events racked up a record-breaking RMB 498 billion  in sales this year, almost doubling last year’s total. KOLs and celebrity influencers played a key role in driving sales to those new heights, with brands spending more than ever on partnerships. The main reason this year’s sales tally eclipsed Double 11 2019 was that this year’s event

2020 Live Streaming in China: 7 Things That Made it Tick

By |September 14th, 2020|Categories: Live Streaming|

Live streaming is still the hottest trend in Chinese social media, particularly in KOL-driven e-commerce. But relatively speaking, the industry is still in its infancy, with room for growth and many new live streamers knocking at the door. Brands are excited by the genre’s possibilities and figuring out the best strategies to leverage live streaming in China to achieve maximum

Little Red Book (Xiaohongshu) SEO Manual for KOL Marketing

By |August 17th, 2020|Categories: Marketing Strategy, Xiaohongshu|

Little Red Book maintains a stable position in the buyers’ journey of 18 to 35-year-old Chinese females. The brands that know exactly how to conduct SEO in Little Red Book KOL marketing campaigns have a distinct advantage influencing the buyers’ journey of this highly-valuable demographic. This Little Red Book (Xiaohongshu) SEO manual for KOL marketing provides a comprehensive implementation strategy,

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