Justin

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About Justin

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So far Justin has created 2 blog entries.

Little RED Book (Xiaohongshu) KOL Marketing in 2021

Little RED Book (Xiaohongshu) is one of the Chinese social apps we never tire of recommending to marketers, and 2021 is set to be a big year for the platform. As of November 2020, the platform’s user base stood at 150 million registered users and 30 million monthly active users.

How Guochao is Bringing Pride to Chinese Consumer Culture

The rise of Guochao (国潮) is one of the major influences shaping Chinese consumer culture today, and it’s a phenomenon that shows no signs of abating in the near future. International brands and domestic brands alike can learn a lot from understanding why Guochao has captured the imagination of Chinese

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