Jessica Rapp

/Jessica Rapp

About Jessica Rapp

I'm a writer and graphic designer intent on telling the world stories about China's flourishing food, drink, style and creative scenes. Whether it's cranking out a story in minutes for the web or embarking on a thoughtful long-form piece, I'm passionate about bringing people and communities together through engaging and inspiring content.

How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips

By | 2019-02-20T15:01:58+00:00 February 16th, 2019|Influencer Marketing, KOL Marketing, Xiaohongshu|

Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu

What is Tmall & Taobao Influencer Marketing?

By | 2019-01-04T17:03:10+00:00 January 4th, 2019|E-commerce, Weibo|

If there's one event of the year that makes marketing on Tmall and Taobao a no-brainer, it's Singles' Day. Brands that participated in the Singles' Day Global Shopping Festival under Alibaba Group last year were in for a treat—the annual discount holiday reached a whopping 213.5 billion RMB in total

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