Jessica Rapp

/Jessica Rapp

About Jessica Rapp

I'm a writer and graphic designer intent on telling the world stories about China's flourishing food, drink, style and creative scenes. Whether it's cranking out a story in minutes for the web or embarking on a thoughtful long-form piece, I'm passionate about bringing people and communities together through engaging and inspiring content.

5 Brands Innovating in China’s Influencer Marketing Space

By | 2019-05-09T17:35:06+00:00 May 9th, 2019|Influencer Marketing, Marketing Strategy|

How to stand out on China's enormous, noisy, and fast-evolving social networks is a puzzle brands are constantly striving to solve. While there is no one-size-fits-all formula, brands' success stories seem to suggest time and again that creativity wins—and is amplified when it's paired with the appropriate influencer marketing strategies.