Grace

/Grace Tao

About Grace Tao

4年以上数字营销平台工作经验,专注于快速消费品和时尚领域,KOL营销, 客户管理和电商运营.

How to Reach Chinese Young Consumers with Bilibili

By | 2020-05-25T10:49:44+00:00 May 25th, 2020|Bilibili, Gen Z|

By now, most people have probably seen the Bilibili’s “The Next Wave” video, narrated by actor He Bing. The 2.5-minute-long ad about Chinese Young Consumers (Gen Z) divided public opinion, but the promotional piece does a decent job of highlighting the characteristics of Bilibili and its users. Generation Z refers to

Q&A | 10 Things You Need To Know About XiaoHongShu Marketing

By | 2020-01-21T11:15:28+00:00 January 21st, 2020|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Marketing Strategy, Xiaohongshu|

XiaoHongShu (小红书), which literally translates as “little red book,”  has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million in June

What Drives Sales on Live Streaming in China?

By | 2019-12-23T15:41:37+00:00 December 23rd, 2019|E-commerce, Live Streaming|

Just as China sets the world's pace in e-commerce, it's doing the same for live streaming. Live streaming in China is the “go-to” option for Chinese consumers when seeking out new products and deciding on what to buy. While it is an essential part of consumer awareness, live streamers can also become PR nightmares. Today

Luxury KOL Catalog Featuring China’s Top Luxury Influencers

By | 2019-10-31T18:34:02+00:00 October 31st, 2019|KOL Marketing, Luxury, theINSIDER Magazine|

TheINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Luxury Influencer Catalog contains articles from 20 influencers in the industry.   A luxury label with

Fashion KOL Catalog Featuring China’s Top Fashion Influencers

By | 2019-09-23T11:10:35+00:00 September 20th, 2019|KOL Marketing, theINSIDER Magazine|

The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Fashion Influencer Catalog

Beauty KOL Catalog Featuring China’s Top Beauty Influencers

By | 2019-09-05T18:09:35+00:00 August 14th, 2019|theINSIDER Magazine|

The following are excerpts were taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Beauty KOL