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About Grace Tao

4年以上数字营销平台工作经验,专注于快速消费品和时尚领域,KOL营销, 客户管理和电商运营.

How to Reach Chinese Young Consumers with Bilibili

By now, most people have probably seen the Bilibili’s “The Next Wave” video, narrated by actor He Bing. The 2.5-minute-long ad about Chinese Young Consumers (Gen Z) divided public opinion, but the promotional piece does a decent job of highlighting the characteristics of Bilibili and its users. Generation Z refers to

Six Can’t Miss Chinese E-commerce Livestreaming Platforms

Chinese e-commerce livestreaming platforms are on fire. On the evening of April 1st, while Viya sold a rocket – yes, a space rocket – on a Taobao livestream, Smartisan CEO Luo Yonghao hosted his first livestream e-comerce sale on Douyin. Luo’s three-hour livestream racked up RMB 110 million in sales,

What Brands Need to Know About WeChat Channels Marketing?

Recently, many WeChat users received invitations to start creating short-videos on WeChat's new Channels feature. We had written an article "WeChat Channels: will the new feature disrupt short-video incumbents" , but since then, one of PARKLU's writers, who is also a WeChat KOL, Grace Tao has been testing the waters.

WeChat Channels: A New Chinese Short Video App Contender?

The Chinese short video app is one of the largest digital phenomenons of 2020. WeChat, a communications-focused SNS platform, appears to be broadening its horizons with a new feature intended to mark its entry into the short video scene. Some users may have noticed a new feature in their WeChat

Q&A: 10 Things to Know About Marketing with Xiaohongshu KOLs

Xiaohongshu (小红书), which literally translates as “little red book”,  has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million

What Drives Live-Streaming Sales in China?

Just as China sets the world's pace in e-commerce, it's doing the same for live streaming. Live streaming in China is the “go-to” option for Chinese consumers when seeking out new products and deciding on what to buy. While it is an essential part of consumer awareness, live streamers can also become PR nightmares. Today

Double Eleven Case Studies Every Marketer Should See

Although Double Eleven has come to an end, Double Twelve is close at hand, and then there is  Christmas, New Years ... the end of the year is always the busiest time for marketers. In order to better prepare for the end of the year, PARKLU summarised the hottest methods

Luxury KOL Catalogue Featuring China’s Top Luxury Influencers

TheINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, F&B and foreigners. The Luxury Influencer Catalogue contains articles from 20 influencers in the industry. A luxury label with niche

Fashion KOL Catalogue Featuring China’s Top Fashion Influencers

The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Fashion Influencer

Beauty KOL Catalogue Featuring China’s Top Beauty Influencers

The following are excerpts were taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, F&B, and foreigners.

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