Elijah Whaley

/Elijah Whaley

About Elijah Whaley

I serve customers by making brand experiences better through innovative product designs, engaging marketing and compelling content. Always endeavoring to orient brands in the direction of their target customer's needs, while striving to awaken audiences in the digital space. Working passionately to close the gap between product and customer with the ultimate goal of delivering the most satisfactory brand experience possible. - Elijah is a content producer, digital marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU. PARKLU empowers brands with tools necessary to bypasses traditional advertising and marketing limitations by leveraging China’s influencer marketing ethos. He also Cofounded the beauty influencer brand Melilim Fu. Melilim Fu's flamboyant persona and signature style won the hearts of girls across China making her one of China's premiere beauty influencers. Elijah helps brands and key opinion leaders create content that compels audiences to view, share, and take action. - Visit my professional profile website: www.elijahwhaley.com Please feel free to add me on LinkedIn: elijahwhaley@gmail.com

The Most Cost-Effective Influencer Marketing is a Holistic Strategy

By | 2018-10-16T11:59:33+00:00 October 12th, 2018|Influencer Marketing, Marketing Strategy|

Edward Bernays formalized the influencer marketing approach 100 years ago, although he wouldn’t call it that nor imagine today’s digital mediums. Since then, it has become a staple in marketing and advertising. However, modern-day influencer marketing on social media is still in its infancy. The typical approach is relatively unsophisticated,

Can Brands Get Loyalty from KOLs?

By | 2018-07-11T10:14:34+00:00 July 5th, 2018|KOL Marketing, Marketing Strategy|

Online influencers have a billion-dollar industry behind them, but it wasn’t always this way. Now brands are asking if they can lock-down high-performing KOLs just for themselves. However, many brands forget that KOLs want to be treated like people, not commodities. The following article was originally published in theINSIDER 500 KOL Catalog. 

Influencer Marketing Effectiveness is Limited by Management!

By | 2017-09-01T08:33:26+00:00 August 31st, 2017|Influencer Marketing, Marketing Strategy|

Micromanaging your employees lowers their working capacity to your ability to micromanage. A manager can only look over so many employees’ shoulders. But while most people grasp this, far fewer see how the same management style bogs down influencer marketing effectiveness.  How Micromanagement Kills Influencer Marketing Effectiveness Depending on the

Fan Economy is Killing Multinational Consumer Brands in China

By | 2018-03-15T14:58:23+00:00 July 13th, 2017|Marketing Strategy|

A vast amount of goods are being purchased through online retailers, reducing the need for people to go to stores. Brand loyalty to CPG companies is also dying as the old “tried and true” paradigm continues to shift and lose traction. But CGP companies are at an enormous disadvantage compared to their competition: They lack direct feedback