Elijah Whaley

/Elijah Whaley

About Elijah Whaley

I serve customers by making brand experiences better through innovative product designs, engaging marketing and compelling content. Always endeavoring to orient brands in the direction of their target customer's needs, while striving to awaken audiences in the digital space. Working passionately to close the gap between product and customer with the ultimate goal of delivering the most satisfactory brand experience possible. - Elijah is a content producer, digital marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU. PARKLU empowers brands with tools necessary to bypasses traditional advertising and marketing limitations by leveraging China’s influencer marketing ethos. He also Cofounded the beauty influencer brand Melilim Fu. Melilim Fu's flamboyant persona and signature style won the hearts of girls across China making her one of China's premiere beauty influencers. Elijah helps brands and key opinion leaders create content that compels audiences to view, share, and take action. - Visit my professional profile website: www.elijahwhaley.com Please feel free to add me on LinkedIn: elijahwhaley@gmail.com

Live-streaming Scams & Struggles in China

By | 2020-06-01T18:05:18+00:00 May 27th, 2020|E-commerce, Live Streaming|

The allure of live-streaming e-commerce in China is undeniable, and the COVID-19 pandemic only amplified the trend. The format has exploded in popularity across all customer segments and demographics. Essentially, every major social platform now has live-streaming features with seamless e-commerce integration. Most brand marketers are salivating because star live-streamers are claiming to sell thousands

Experiential Marketing Mechanics: Turning Customers into KOC

By | 2020-05-20T13:49:09+00:00 May 11th, 2020|KOC Marketing, Retention Marketing|

Experiential marketing can and should impact every interaction a brand has with people. When properly practiced, experiential marketing can transform inert experiences into interactions that elicit action. Today, experiential marketing is largely restricted to offline events. This limited vision of the concept stifles serendipitous opportunities to trigger affinity and advocacy from

The Future Of Influencer Marketing Is In China

By | 2019-12-23T15:26:12+00:00 December 23rd, 2019|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Live Streaming|

Influencer Marketing:  Beyond The Hype China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China have enabled business models that are yet to be explored in other countries. However, global

The Most Cost-Effective Influencer Marketing is a Holistic Strategy

By | 2018-10-16T11:59:33+00:00 October 12th, 2018|Influencer Marketing, Marketing Strategy|

Edward Bernays formalized the influencer marketing approach 100 years ago, although he wouldn’t call it that nor imagine today’s digital mediums. Since then, it has become a staple in marketing and advertising. However, modern-day influencer marketing on social media is still in its infancy. The typical approach is relatively unsophisticated,

Can Brands Get Loyalty from KOLs?

By | 2018-07-11T10:14:34+00:00 July 5th, 2018|KOL Marketing, Marketing Strategy|

Online influencers have a billion-dollar industry behind them, but it wasn’t always this way. Now brands are asking if they can lock-down high-performing KOLs just for themselves. However, many brands forget that KOLs want to be treated like people, not commodities. The following article was originally published in theINSIDER 500 KOL Catalog. 

Influencer Marketing Effectiveness is Limited by Management!

By | 2017-09-01T08:33:26+00:00 August 31st, 2017|Influencer Marketing, Marketing Strategy|

Micromanaging your employees lowers their working capacity to your ability to micromanage. A manager can only look over so many employees’ shoulders. But while most people grasp this, far fewer see how the same management style bogs down influencer marketing effectiveness.  How Micromanagement Kills Influencer Marketing Effectiveness Depending on the

Fan Economy is Killing Multinational Consumer Brands in China

By | 2018-03-15T14:58:23+00:00 July 13th, 2017|Marketing Strategy|

A vast amount of goods are being purchased through online retailers, reducing the need for people to go to stores. Brand loyalty to CPG companies is also dying as the old “tried and true” paradigm continues to shift and lose traction. But CGP companies are at an enormous disadvantage compared to their competition: They lack direct feedback