Male Beauty and Fashion KOLs Female’s Favorite | Episode 5

Hello everyone! Welcome back to our video series - where we use PARKLU's big data to analyze what’s trending on China’s social media in the areas of fashion, beauty, fitness, food, travel, & more. For years now, foreign cosmetic and skincare brands have been collaborating with female KOLs to reach

How Maybelline Used KOL Marketing | China Influencer Trends | Episode 1

Every week we expose the hottest trends in China's flourishing influencer marketing ethos. This week we focused on Maybelline's results with three of China's hottest beauty KOLs (key opinion leaders). Enjoy! Transcript:Hi Hi peeps! Welcome to our new weekly video series: Hot influencer trends. In this weekly series, we select

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