What do influencers do?

You are here:
Estimated reading time: 1 min

A Day in the Life of an Influencer

We only see the highlight reel of an influencer’s life, but that’s not their day-to-day reality. We interviewed six Chinese influencers in various stages of their career about their daily lives. To learn more about an influencers typical work day, please read – The Life of a KOL: Running a Mini Influencer Marketing Agency

Building a Following

Life is about relationships, and never in history have people had as much power to form, foster and leverage meaningful relationships as now. For individuals and businesses, that means there are people out there who want to connect with you — to build a relationship that’s meaningful and positive. The only KOL strategy you need to grow your brand is to establish genuine relationships and offer unique value. The key is reciprocity. To learn more about influencer development, please read – The Only KOL Strategy Needed For GrowthChina Social Media Influencers Only Need 1,000 True Fans

Influencer Product Businesses

In his book Content Inc, Joe Pulizzi describes a visionary approach to making a business, one that’s becoming increasingly influential as KOL bloggers establish their own multi-million dollar companies. It entails building a marketing channel before selling products. This flips conventional business strategy on its head. The channel-first blueprint is extremely valuable right now because social networks have made it easier than ever to develop relationships with potential consumers to understand their needs before a product is sold. To learn more about influencer product businesses, please read – 3 KOL Bloggers Flipped China Marketing On Its HeadRuhan: Blogger Incubators Disrupt China’s E-commerce IndustryChina Influencer Brands Crush 11.11 Singles Day Sales, & Why Do Chinese Bloggers Dwarf Western Bloggers For Sales?

Influencer Production Studios

the emergence of influencer-led creative studios is set to disrupt traditional ad agencies and production companies in China. Influencer-led creative studios are now directly competing with China ad agencies for brand’s content creation projects. To learn more about influencer production studios, please read – China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios