Understanding Daigou

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Daigou is a Chinese phrase for someone overseas who “buys on somebody else’s behalf”. China’s daigou economy emerged for several reasons.

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However, they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents. To learn the basics of Daigou, please read – Daigou: Real Influencers of China Cross-border E-commerce

When it comes to China e-commerce sales, the topic of daigou is controversial. Some brands, especially those in the luxury industry, consider daigou to be a detriment. In other industries, companies have a more positive view. In fact, many companies that are new to China e-commerce sales have begun proactively working with daigou to help them reach local consumers. Is this a good idea? Can it work? To learn if Daigou is a good strategy for your brand, please read – Can Daigou Accelerate Your China E-commerce Sales?