What do I need for a good campaign brief?

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There is a tutorial video on the main campaign dashboard. Simply log in to your PARKLU account to find the video.

Miscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly via the campaign brief. This is true all over the world, but for Western companies working with Chinese influencers, the stakes are higher due to language barriers, cultural differences, and a unique social media and e-commerce ecosystem in China. To learn more, please read – Fatal Influencer Marketing Problems Start at the Campaign Brief