Gucci New Pink Makeup Series
To promote its new Pink makeup series, Gucci started a number of hashtags and launched a KOL marketing campaign. · Gucci requested that @Twins悦儿雪儿、@Bee哥大哥大 and 15 other KOLs ensure that original photos reflect the style of Gucci’s advertising campaign. KOL posts were required to include links to Gucci’s Tmall