YSL Uses KOLs to Target Youth & Male Demographics

/YSL Uses KOLs to Target Youth & Male Demographics

YSL Uses KOLs to Target Youth & Male Demographics

YSL @YSL圣罗兰美妆 is one of the most popular beauty brands in China. To stay on top of the burgeoning youth and male demographics, YSL recently cooperated with photographer @摄影师童梦, blogger @Anny_StyleOnTop, rapper @滿舒克_, and dancer @千千-CasterCrew for their “Don’t Stop” campaign. The campaign had a very successful launch with hashtag #YSLDONTSTOP# tracking 100M views and 18K discussions on Weibo. YSL and the Chinese translation 圣罗兰 were mentioned 14.5M times on WeChat the day of the campaign’s launch, a 139% and 451% increase respectively.

By | 2017-09-18T09:32:04+00:00 September 18th, 2017|0 Comments

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