Last week, YSL @YSL圣罗兰美妆 hosted a party to celebrate the opening of a store in Shanghai and to promote their new line of Volupté Tint-in-Balm hybrid lipsticks. YSL did a fabulous job of incorporating experiential marketing elements into the new shop, which created the perfect conditions for attendees to snap photos and share. Some notable beauty KOLs attending the event included @张雪迎Sophie, @kikikang康倩雯, @Anny_Fan, @悦烨未央, @施沛岑carol, and @摄影师童梦. Last week, 101 KOLs mentioned YSL in 121 posts, generating ¥7.6M in social media value. The event’s campaign hashtag, #notinnocent#, tracked 140M impressions across 92K discussions on Weibo.
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