French luxury brand Yves Saint Laurent @YSL圣罗兰美妆 recently collaborated with four beauty KOLs on Weibo and Miaopai to promote its new summer lipstick collection. KOLs @邵玉菲Sophia, @你非我杯茶NiA, @Sayi酱, and @我是bb酱 created “summer look” makeup tutorials featuring YSL’s collection. Total views on Miaopai surpassed 2.47M. Hashtag #YSL夏日狂欢# has more than 2.5M views on Weibo.
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