The luxury brand Tod’s @TODS and sister footwear brand Hogan @HOGAN recently hosted a private dinner party in Shanghai for KOLs and brand advocates. Top-tier KOLs like @Anny_Fan, @金大川, @Bags包先生, and @韩火火 attended the exclusive event. The dinner was quite novel and a clever way for the brands to build genuine and lasting relationships with the brands’ supporters. Many of the KOLs shared their experience on Weibo and Instagram.
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