SK-II Promotes CNY Facial Treatment Essence with KOLs

/SK-II Promotes CNY Facial Treatment Essence with KOLs

SK-II Promotes CNY Facial Treatment Essence with KOLs

On the first day of 2018, @SK-II premiered a Chinese New Year Limited Edition Facial Treatment Essence with an endorsement from actress @倪妮V. Many beauty KOLs, including @雯姑娘Sabrina @清清SH, @喵爷-吴淼, and @阿花花酱, took part in the product’s promotion. The campaign’s hashtag #以梦想,撰写新一年# tracked 25 million impressions and 14K discussions on Weibo. Last week, SK-II was mentioned by 76 KOL across 6 social platforms generating ¥7.1M in social media exposure value.

By | 2018-01-10T11:12:06+00:00 January 10th, 2018|0 Comments

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