Shiseido China Actor Endorsement and KOL Promotions

/Shiseido China Actor Endorsement and KOL Promotions

Shiseido China Actor Endorsement and KOL Promotions

Shiseido @SHISEIDO资生堂官方微博 recently released a Lunar New Year Limited Edition Ultimune Power Infusing Concentrate. A product endorsement from actor @黄轩的微博 kicked off the initial promotion on Weibo with hashtag #新年傲娇底气#. Many popular fashion and beauty KOLs, including @Yvonne张樱, @刘小宛, and @睿睿cheryl, participated in the promotional campaign. Shiseido had KOLs invite their followers to comment and share for a chance to win free gifts. The campaigns’ hashtag has tracked 84.5M impression on Weibo and Shiseido’s brand mentions on WeChat increased 5,370% the day of release.

By | 2018-01-23T12:28:36+00:00 January 23rd, 2018|0 Comments

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