OLAY Works with China Beauty Bloggers for CELLSCIENCE

OLAY @OLAY is trying to maintain the buzz they created at their recent CELLSCIENCE offline event by collaborating with beauty bloggers @化妆师MK, @深夜徐老师, @优里娜  and @林志玲 in the “Small Face Challenge” campaign. In this case, post content was created OLAY’s professional creative team, and not by the KOLs themselves. Hashtag #小脸挑赞# has tracked 110M impressions and 648K discussions on Weibo. The day beauty bloggers @石榴婆报告 and @Lisa的美妆日记 posted articles on WeChat, OLAY brand mentions rose 103.44% on the platform.