Last week, OLAY invited its China brand ambassadors @林志玲, @高圆圆 and @何穗 to the release of its latest CELLSCIENCE collection in Beijing. The ambassadors shared their beauty tips with fans using hashtag #无惧年龄# (Translation: No fear of aging). Some notable KOLs attend the event, including @化妆师MK, @Alex是大叔, @张皓宸, @陈雪v博, @柠宁儿, @張太太驾到. Hashtag #无惧年龄# tracked 320M views and 590K discussions on Weibo. OLAY was mentioned 96,618 times on WeChat that day, a 22.24% increase.
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