NARS

NYC cosmetics brand NARS @NARS finally made its China debut. NARS had a kick-off party in Beijing’s Sanlitun to celebrate the opening of stores in Beijing, Shanghai, Hangzhou, Nanjing, and on WeChat. Beauty KOLs @陈一捅就破了, @李铭泽, @三三子Coco, @王岳鹏Niko, @熊吱吱finfin and much more showed up to support the brand. Hashtag #NARS Is Coming!# generated 10.1M views and 17K discussions on Weibo and NARS was mentioned over 2M times on WeChat. This week, 45 influencers mentioned NARS in 66 posts, which generate a whopping 59M RMB in social media value.