Mukzin, Tmall, & KOLs Premiere Woman Xia Collection in Paris

/Mukzin, Tmall, & KOLs Premiere Woman Xia Collection in Paris

Mukzin, Tmall, & KOLs Premiere Woman Xia Collection in Paris

Mukzin @密扇MUKZIN collaborated with Tmall @天猫 to premiere its 2018 F/W “Woman Xia” collection at a runway show in Paris. Mukzin revitalized a diverse range of Chinese folk art with modern fashion design. Fashion bloggers @AvaFoo and @徐峰立 attended the runway show to later post detailed articles on Weibo and Wechat about the young Chinese brand. Additionally, fashion bloggers @手边巴黎urruolan, @汤媛媛Mini, and @喵爷-吴淼 promoted the brand’s 2018 F/W “Woman Xia” collection on Weibo with a T-mall hashtag #天猫国货有好货#.  In the past week, 5 influencers mentioned MUKZIN in 5 posts, generating a social media exposure value of ¥1.7M.

By | 2018-03-14T09:27:00+00:00 March 14th, 2018|0 Comments

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