Japanese minimalist brand MUJI @MUJI无印良品官方 opened its very first Muji Diner in Shanghai last week. It’s a full-service upgrade to their Cafe&Meal MUJI. The diner offers Italian, Xinjiang, and Japanese cuisines in a cozy open kitchen atmosphere. Since the opening, many gourmet KOLs have cooperated with MUJI, including @食帖, @Amanda的小厨房, and @Rokka六花. In the past week, 26 influencers mentioned MUJI in 28 posts, generating 1.24M RMB social media value.