Monki @MonkiWorld took @YOHOGIRL and @Fil小白 to Paris where they created content to promote Monki’s Winter/Spring collection. The creative ranged from text, images, short videos, and live streaming. The campaign spanned 2 weeks with a total of nine posts, seven of which were published on Monki’s account. Videos and the live streaming generated more than 600K views. Monki mentions on WeChat increased over 500% during the campaign period.