Michael Kors The Walk held in Shanghai with Fashion KOLs

/Michael Kors The Walk held in Shanghai with Fashion KOLs

Michael Kors The Walk held in Shanghai with Fashion KOLs

Michael Kors @MichaelKors event The Walk is a global street style campaign that has been featured in London, Milan, Paris, and New York. On November 15, The Walk 2017 was held in Shanghai. KOLs and celebrities like @杨幂, @HERO趙又廷, @林允Jelly, and @Fil小白 attended the event. Michael Kors invited fashion bloggers @ColorBlocker, @凌听雨, @MAOJIAYING, @WENJUNLAU, and @ColaTasty to create social content for the campaign. In total, 25 posts were created on Weibo and Douyin, targeting 9.1M KOL followers. Hashtage #城市T台# tracked 110M impressions and 68K discussions on Weibo.

By | 2017-11-17T11:20:03+00:00 November 17th, 2017|0 Comments

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