Michael Kors @MichaelKors event The Walk is a global street style campaign that has been featured in London, Milan, Paris, and New York. On November 15, The Walk 2017 was held in Shanghai. KOLs and celebrities like @杨幂, @HERO趙又廷, @林允Jelly, and @Fil小白 attended the event. Michael Kors invited fashion bloggers @ColorBlocker, @凌听雨, @MAOJIAYING, @WENJUNLAU, and @ColaTasty to create social content for the campaign. In total, 25 posts were created on Weibo and Douyin, targeting 9.1M KOL followers. Hashtage #城市T台# tracked 110M impressions and 68K discussions on Weibo.