MAYBELLINE @美宝莲纽约 recently premiered their Fit Me Foundation at an offline event in Beijing and via a live streaming show on T-mall. Fashion bloggers @杜一妮, @安妮小番茄_, @sitara就是梨落落, and @Twins小芒果 attended the event to promote the new product on Weibo. MAYBELLINE also collaborated with @扇子NO_FAN_NO_FUN and @Fil小白 to produce short promotional videos for social. The majority of influencers selected for the campaign had edgy and bold styles intended to match the product’s tagline “Don’t Change Me, Fit Me”.
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