Marie Claire @嘉人 and Amway’s ARTISTRY @ARTISTRY雅姿 held a collaborative event in Beijing last week. This year’s theme was “Unbounded Youth” and featured top international youth culture fashion brands. The event attracted dozens of China celebrities, including @李冰冰, @Angelababy, @刘亦菲, and @唐嫣. There were also many notable fashion bloggers in attendance like @AnaCoppla, @囤仔, @魏莫斯why, and @王雪兒_Snowbaby. Hashtag #2017嘉人中国风# tracked 1.11 billion impressions and 1.6 million discussions on Weibo. Marie Claire’s brand mentions on WeChat increased 88% the day of the event.