Louis Vuitton @路易威登 has wised up and created a luxury smart watch. LV is using the hashtag #路易威登触动之旅# (translation: LV touching voyage) to promote their new smart watch collection, Tambour Horizon. The hashtag has generated 65M views and 430K discussions on Weibo and brand mentions on WeChat experienced a 1000+% spike. Fashion KOLs @Ethan-007, @angiengcl, @VERBAL, @劉大強camera_face and many others from Mainland China, Hong Kong, and Taiwan attended the launch party #LVconnected# in Hong Kong. This week, 42 influencers mentioned Louis Vuitton in 55 posts, generating 4.1M RMB in social media value.