L’Occitane @普罗旺斯欧舒丹 teamed up with celebrities such as @M鹿M and KOLs like @刘小宛, @陈潇睡不醒, and @吕颖lvy for its Rose Secret Collection campaign. L’Occitane’s collection and campaign are inspired by a romantic story of four sisters whos beauty like exotic roses. The KOLs’ promotional content portraited different expressions of love and secret desire. The campaign’s Weibo hashtag #玫瑰密语传情# has tracked 59.9M impressions and 1.2M discussions.
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