LANCOME Premiered New Fragrance with KOL Short Videos

/LANCOME Premiered New Fragrance with KOL Short Videos

LANCOME Premiered New Fragrance with KOL Short Videos

LANCOME @兰蔻LANCOME premiered a new Miracle Secret fragrance on their winter mystery tour! Fashion and beauty bloggers @欧豪@李现ing@阚清子@辛芷蕾, and @gogoboi participated in Miracle Secret’s “Do You Want to Know My Secret” short videos campaign. KOLs @杜芒芒mangotoo, @VincyJ, and @赵灿灿-CAN also joined the campaign, tagging their posts with hashtag #兰蔻奇迹密语香水#. The campaign hashtag tracked 29.3 million impressions and 89K discussions. Last week, 67 bloggers mentioned LANCOME across 5 social networks. LANCOME brand mentions on WeChat saw a 933% increase.

By | 2017-12-15T19:08:43+00:00 December 19th, 2017|0 Comments

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