Jo Malone

/Jo Malone

Jo Malone

Jo Malone @JoMaloneLondon祖玛珑 recently released Star Magnolia, a limited edition summer scent. Jo Malone launched the new scent with dozens of beauty KOLs on the social e-commerce shopping app Little Red Book @小红书. Little Red Book’s blend of user owned e-commerce stores and UGC content has fostered one of the fastest growing click-to-buy direct from social content communities in China. In the past week, 22 influencers mentioned Jo Malone in 22 posts, generating 1.46M RMB in social media value.

By | 2017-08-02T20:33:47+00:00 July 11th, 2017|0 Comments

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