IKEA @宜家家居IKEA is an unexpected global fashion leader. Recently, the label’s super hip hoodie was been worn by superstar @Mr_凡先生, and Balenciaga’s Arena tote bag replicated IKEA’s FRAKTA shopping bag design. Street culture brand Pleasures has launched an IKEA logo cap, and British artist Rachel iLiL designed an IKEA choker. IKEA sandals, bomber jackets, and underwear have all created social buzz for the brand. Last week alone, 33 KOLs mentioning IKEA in 48 posts generating ¥2M RMB in social media exposure.