Guerlain’s Significant China Social Media Marketing Campaign

Guerlain @Guerlain法国娇兰 just launched a significant China social media marketing campaign for their Kiss Kiss Matte Lipstick collection which featured a wide range of collaboration with celebrities like @杨洋icon, @聂子皓, @毛林林NIKITA and @YEPGIRLS戴燕妮, and beauty KOLs like @睿睿cheryl, @佳佳酱很好吃, @June欣, @奋斗的小斤斤, @杨亘 and @周彦辰. The campaign’s hashtag #分时诱惑# tracked more than 800M impressions and 840K discussion on Weibo. Guerlain’s brand mentions on WeChat increased an astonishing 52,055% reaching 1.3M. Forty-five influencers mentioned Guerlain in 51 posts.