Guerlain’s Significant China Social Media Marketing Campaign

/Guerlain’s Significant China Social Media Marketing Campaign

Guerlain’s Significant China Social Media Marketing Campaign

Guerlain @Guerlain法国娇兰 just launched a significant China social media marketing campaign for their Kiss Kiss Matte Lipstick collection which featured a wide range of collaboration with celebrities like @杨洋icon@聂子皓@毛林林NIKITA and @YEPGIRLS戴燕妮, and beauty KOLs like @睿睿cheryl@佳佳酱很好吃@June欣@奋斗的小斤斤, @杨亘 and @周彦辰. The campaign’s hashtag #分时诱惑# tracked more than 800M impressions and 840K discussion on Weibo. Guerlain’s brand mentions on WeChat increased an astonishing 52,055% reaching 1.3M. Forty-five influencers mentioned Guerlain in 51 posts.

By | 2017-12-07T11:38:43+00:00 December 7th, 2017|0 Comments

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