Until now, Gucci @GUCCI had always worked with resellers to manage e-commerce sales in China. Gucci just launched an official China e-commerce website. Gucci.cn is now the official direct from Gucci e-commerce platform in China. The site contains products from current collections. WeChat and Alipay integrated payments optimize the user’s purchasing experience. In the past week, 57 influencers mentioned Gucci in 73 posts, generating 5.42M RMB in social media value.