Dior Tracks China Beauty KOLs with Custom Discount Code

/Dior Tracks China Beauty KOLs with Custom Discount Code

Dior Tracks China Beauty KOLs with Custom Discount Code

To generate awareness and spur sales for their new Double Rouge Matte Metal Lipsticks, Dior @Dior迪奥彩妆 collaborated with many high-profile beauty KOLs including @黎贝卡的异想世界@扇子NO_FAN_NO_FUN@momo酱也是徐老师, and @睿睿cheryl. Dior implemented fairly strict creative guidelines for KOL’s image posts. Broad tracking of KOL product review posts was done with hashtag #金属心, 不单纯# on Weibo. For individualized performance tracking, each beauty KOL posted a trackable e-commerce link and their own customized discount code. Hashtag #金属心, 不单纯# tracked 10.46M impression on Weibo within a few days.

By | 2018-01-22T11:17:18+00:00 January 22nd, 2018|0 Comments

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