Coca-Cola @可口可乐 recently launched their “City Can” campaign in Beijing, Shanghai, Changsha, and Luoyang. Coca-Cola’s campaign spokesperson is celebrity @M鹿M. The campaign’s Weibo hashtag #可口可乐城市罐# has tracked massive engagement with contributions from a wide range of fashion and travel influencers like @曹静moon, @和菜头, @囤仔, and @貓力molly. Coca-Cola’s WeChat index brand mentions have spiked as much as 504%.
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