Japanese luxury beauty brand clé de Peau Beauté @CPB肌肤之钥 celebrated its Tmall store‘s one year anniversary. CPB had an extraordinary first year. The CPB won first place for cosmetic brands in Tmall’s annual 24hr product countdown competition. To celebrate one year, CPB invited spokesman @王力宏 and China’s top male fashion KOL @吉良先生 to co-live stream. The topic received 12.7M impressions on Weibo. In the past week, 32 influencers mentioned clé de Peau Beauté in 34 posts, generating 1.39M RMB in social media value.