Christian Louboutin’s First E-commerce Store in China

Christian Louboutin @ChristianLouboutin官方微博 commenced a groundbreaking collaboration with e-commerce platform MyMM. To promote Christian Louboutin’s first official online sale channel in China, MyMM invited bloggers @手边巴黎urruolan, @邵玉菲Sophia, and @Anny__Fan to their Hong Kong store. In the past week, 5 influencers mentioned Christian Louboutin in 5 posts, generating ¥5M in social media exposure value. Christian Louboutin also received 17K brand mentions on WeChat that day, a 208% increase.