Dueplay @DUEPLAY is a local China fashion brand. They recently had an opportunity to collaborate with Adidas @Adidasneo to create the ULTIMATE collection. The collection has been super popular on social media and was sold out immediately after sales launched. A ton of celebrities and KOLs promoted the collection. @Dear-迪丽热巴, @郭采洁，@gogoboi, @杜一妮, @塔林夫Atom, and @林允Jelly created fresh social content featuring the brands’ crossover. Hashtag #ThisisULTIMATE# generated 100M views and 599K discussions on Weibo, and Dueplay saw a 1200% spike in brand mentions on WeChat.