CHAUMET’s Bee My Love Collection China Debut with Bloggers

CHAUMET @尚美巴黎CHAUMET debuted a new jewelry collection in China called Bee My Love. To promote the new collection, CHAUMET rolled out a series of TV commercials with celebrity @钟楚曦 and KOL campaigns with bloggers such as @Awesomethings, @宝尼尼bnn, @Fashion_BangZ, @FashionModels, and @IBabeee. The campaign’s Weibo hashtag #CHAUMETBeeMyLove# has tracked 8.2M impressions and more than 9K discussions.