Chanel @CHANELBEAUTY recently premiered their CHANCE EAU TENDRE cushion perfume in China. Chanel collaborated with @歐陽娜娜Nana to produce promo videos for the CHANCE EAU TENDRE collection. Chanel also invited many notable fashion bloggers, such as @莲太太, @特立不独行的喵咕酱, @clover张三, @__邹邹__, and @刘小宛, who promoted the product using the theme “Romantic Encounter”. Some KOLs encouraged engagement by inviting followers to share their own love stories for a chance to win free gifts. The campaign’s hashtag #TAKEYOURCHANCE# has tracked more than 130M impressions and 278K discussions on Weibo.