Last week, CHANEL @香奈儿CHANEL debuted their COCO Game Center, a gamified pop-up event experience, in Shanghai’s K11. CHANEL invited fashion and beauty bloggers like @Ma_Suki, @Ango_lin, @李怡霖–李10, and @kittywenny to the grand opening. The bloggers also promoted CHANEL’s Game Center on Weibo with hashtag #可可小姐限时游乐厅#. The hashtag has tracked 180M impressions and 857K discussions.
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