Caudalie Uses KOL Promotion for Vine product in China

/Caudalie Uses KOL Promotion for Vine product in China

Caudalie Uses KOL Promotion for Vine product in China

The French skincare brand Caudalie @法国欧缇丽CAUDALIE recently premiered its new grape seed anti-aging skincare product, Vine, in China. The brand held a PR event in Guangzhou and invited makeup artist @健兴老师 to share his skin care tips via a live stream. Previously, the brand has worked with HeyJuice @HeyJuiceCleanse on inventing a fresh grape drink for glowing skin. Many beauty KOLs including @Twins小芒果@家弘, and @睿汐_Sa have been promoting the beauty drink on Weibo. Last week, 91 KOLs mentioned Caudalie in 111 posts, generating ¥4.2M in social media exposure value.

By | 2018-01-18T10:53:14+00:00 January 18th, 2018|0 Comments

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