Cartier @卡地亚 recently exhibited its new Panthère de Cartier watch collection at Beijing’s high-end shopping mall SKP @北京SKP. Cartier’s localization strategy is one of the most successful among foreign luxury brands in Chian. Their strategy heavily emphasizes KOL and WeChat marketing. Actor @深情的高伟光, fashion KOLs @果儿Victoria and @澄澄ok的, and photographer @摄影师舒婷 were present at the event. Cartier was mentioned 8.2M times on WeChat (67% increase) and hashtag #幻化非凡# generated 8.65M views and 16K discussions on Weibo.
Leave A Comment