Calvin Klein @CalvinKlein recently cooperated with Norwegian Cruise Line @诺唯真游轮 to create a sports-experience trip at sea. On the 4-day cruise, popular influencers @MissYang_蜜斯羊, @凌听雨, @Tomato_P, and @Miss米牙小姐Mia exercised in Calvin Klein’s performance sports wear. Hashtag #calvinklein# generated 42.9M views on Weibo, while Calvin Klein’s brand name was mentioned 20K times on WeChat that day, an increase of 151%.
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