Last week in Shanghai, Calvin Klein did something a little different for their #CALVIN KLEIN PERFORMANCE# fitness event. They invited gymnastic coaches from New York to teach trampoline classes. Some notable fitness and fashion KOLs were also invited to attend, including @kikikang康倩雯, @SportyBitch_, @BLACKBAB, @yuyuzhangzou, @Hachi八哥哥. Calvin Klein was mentioned 334K times on WeChat that day, a 1427% increase. Hashtag #CALVINKLEINPERFORMANCE# generated 925K views on Weibo.