Biotherm @碧欧泉Biotherm recently held a product launch event in Shenyang. Actor @欧豪 and beauty expert @侯聪Kevin attended the event to share their skincare tips during a live stream on Yizhibo. Many beauty bloggers, such as @粉粉qian, @毛毛MM___, and @D_蛊小, collaborated with Biotherm to promote their CNY Limited Edition LIFE PLANKTON™ ESSENCE. The campaign’s hashtag #新年新肌我# has tracked 23M impressions and 130K discussions. In the past week, 15 influencers mentioned Biotherm in 16 posts, generating over ¥503K in social media exposure value.