Becky x MINI Cooper WeChat KOL Sales Campaign

/Becky x MINI Cooper WeChat KOL Sales Campaign

Becky x MINI Cooper WeChat KOL Sales Campaign

BMW’s MINI Cooper @MINI中国 launched a WeChat sales campaign exclusively promoted by KOL Becky @黎贝卡的异想世界. Becky’s followers bought all 100 limited edition MINI Coopers, priced at 285K RMB, in 5 minutes. Becky is known for her high social media content-to-commerce conversion rates, but this campaign is now considered one the most successful KOL marketing cases on WeChat. What makes this case truly extraordinary is that Becky is a fashion KOL.

By | 2017-08-04T08:18:17+00:00 July 28th, 2017|1 Comment

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One Comment

  1. Yacon Root Extract 2017年9月6日 at am5:40 - Reply

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