BeautyCam New Function & Fashion KOLs Campaign

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BeautyCam New Function & Fashion KOLs Campaign

BeautyCam @BeautyCam美颜相机 recently launched a new function called “Blockbuster Studio”. For their marketing campaign, BeautyCam invited many edgy fashion KOLs, including @次仁德吉-@小猪姐姐zz@Vivekatt, and @momo酱也是徐老师. All the KOLs had to follow strict content guidelines like all posts included detailed tutorials on how to use the new functions with a selfie demonstration. Some KOLs invited their followers to share their own BeautyCam generated selfies for a chance to win cash prizes. The campaign’s hashtag #想得美, 拍得更美#  has tracked over 56M impressions and 78K discussions on Weibo.

By |2018-02-07T11:47:46+08:00February 7th, 2018|0 Comments

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