BeautyCam @BeautyCam美颜相机 recently launched a new function called “Blockbuster Studio”. For their marketing campaign, BeautyCam invited many edgy fashion KOLs, including @次仁德吉-, @小猪姐姐zz, @Vivekatt, and @momo酱也是徐老师. All the KOLs had to follow strict content guidelines like all posts included detailed tutorials on how to use the new functions with a selfie demonstration. Some KOLs invited their followers to share their own BeautyCam generated selfies for a chance to win cash prizes. The campaign’s hashtag #想得美, 拍得更美# has tracked over 56M impressions and 78K discussions on Weibo.