Last week, Adidas @adidasOriginals launched their summer event #来创一夏# in Sanlitun, Beijing. Many influencers showed up at the #adidas夏练国度# opening ceremony to share training tips with fitness enthusiasts. Among the influencers were fitness fanatic @官加荣, @XOXO粉红霏菲, Victoria’s Secrets Angel @何穗, French football star @博格巴_Pogba, and tennis champion @彭帅. The topic #来创一夏# attracted 39.6M views and 260K discussions on Weibo. In the past week, 26 influencers mentioned Adidas in 29 posts and generating 1.51M RMB social media value.